While Zelensky calls for Ukrainian civilians to flee eastern Donetsk, under ongoing attack from Russia’s military, Putin maintains that his forces are liberating the region. Propaganda that turns conflict into salvation denies the evidence of war crimes on frontlines. But what lies behind this denial? And how can it be overcome? ‘Hi, mum, it’s your son, I’ve been taken prisoner in Ukraine.’ ‘Hang up, young man. The TV said I have a daughter.’ The above gag may seem extreme, but it reflects a genuine situation: Russian ‘zombification’ and ‘brainwashing’ has intensified since the war in Ukraine escalated. Those Russians who only follow official media channels might not realize the scale of destruction and loss of life in Ukraine. However, this