The commodification of housing and how to fight back Since the 1980s, a wave of privatization has turned housing into a market commodity. Though tourism platforms and corporate landlords are more present than ever, an increasing number of European cities are fighting back, following the path laid out by Vienna. House prices and rental costs are increasingly out of reach for many residents of European cities. While this problem has been growing for decades, the increased commodification of housing since 2008 has worsened the situation markedly. But if political commitment can be secured for the long haul, green social housing designed and accessible for all can make the right to housing a reality. It is over 10 years since an